Policy Advocacy

• Building relationships and alliances with government officials and civil society organizations in campaigning for policy reforms to aid the development agenda through policy dialogue platforms.
• Generating and sharing knowledge and baseline information with policymakers, public officials, media, civil society and communities to promote the application of development communication to improve public services and development interventions.
• Advocacy to position strategic communication as a critical element to the attainment of Kenya’s development goals.

Partnerships for Development

• Working with diverse partners in the private and public sectors to facilitate a common agenda on the role of communication in development.
• Collaborating with stakeholders to support the design, implementation and evaluation of strategies for social change.

Knowledge management

• Promoting member engagement through special thematic activities.
• Offering members with opportunities for dissemination and translation of research into policy and practice.
• Managing a country-focused online knowledge exchange portal for learning and professional interaction.

Professional Development

• Empowering members, the development community and other stakeholders through contextualized training and capacity building activities.
• Promoting awareness and adherence to best practice in strategic communication for development.